The Evolution of Olympic Branding: What It Means to be an Official Sponsor
The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people....
The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people. It’s become the second most valuable global brand, second only to Apple. The most recent value tag of 47.6 billion...
The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people. It’s become the second most valuable global brand, second only to Apple. The most recent value tag of 47.6 billion dollars is a staggering 87 percent increase since the games in Beijing. Support from the business community is crucial to...