Experiential marketing is the primary tactic we use to promote a brand in the hopes of achieving viral status. With technology as a core component, we’re achieving new ways to target, appeal to and retain customers. And in order for it to work effectively, we have to acknowledge that the decision making power is firmly in the consumer’s hands – and their willingness to experience our brand.
We encourage everyone to experience and participate in a brand moment – the ultimate goal being to establish a connection in such a way that the consumer responds to the product emotionally.
To achieve the ‘emotional’ consumer connection every marketer dreams about, CMG is able to offer clients a variety of experiential services and techniques which carry a proven track record.
Marketing has evolved. Join the evolution.