CMG Recent Posts

This post is part of CMG’s ‘Back-to-College’ Blog Series, featuring relevant and insightful information pertaining to both the youth...

This post is part of CMG’s ‘Back-to-College’ Blog Series, featuring relevant and insightful information pertaining to both the youth retail industry and the college student demographic. It’s back-to-school time. Students have probably been shopping online for weeks now (if...

This post is part of CMG’s ‘Back-to-College’ Blog Series, featuring relevant and insightful information pertaining to both the youth retail industry and the college student demographic. It’s back-to-school time. Students have probably been shopping online for weeks now (if not months), and maybe even some are still scrambling to figure out just what exactly they really need before setting...

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Early summer tourism in Panama City Beach, Florida has once again seen record numbers, trumping last year’s benchmark tourist...

Early summer tourism in Panama City Beach, Florida has once again seen record numbers, trumping last year’s benchmark tourist season. The Bay County Tourist Development Council (TDC) has reported a nearly 20 percent increase in bed tax collections for...

Early summer tourism in Panama City Beach, Florida has once again seen record numbers, trumping last year’s benchmark tourist season. The Bay County Tourist Development Council (TDC) has reported a nearly 20 percent increase in bed tax collections for the month of June over the prior year, making it 15 straight months of collection increases. (May saw a 25...

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This post is part of CMG’s ‘Back-to-College’ Blog Series, featuring relevant and insightful information pertaining to both the youth...

This post is part of CMG’s ‘Back-to-College’ Blog Series, featuring relevant and insightful information pertaining to both the youth retail industry and the college student demographic. Twenty million students are expected to be attending college this fall. That’s a...

This post is part of CMG’s ‘Back-to-College’ Blog Series, featuring relevant and insightful information pertaining to both the youth retail industry and the college student demographic. Twenty million students are expected to be attending college this fall. That’s a massive opportunity, for businesses that thrive on the ‘back-to-college’ season, to sell things like dorm room furnishings, mobile devices, computers,...

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According to a National Retail Federation (NRF) and BIGinsight survey, online shopping is poised to grow this year over...

According to a National Retail Federation (NRF) and BIGinsight survey, online shopping is poised to grow this year over last year’s numbers. More specifically, college students and their families will spend just over 12 percent more, or an average...

According to a National Retail Federation (NRF) and BIGinsight survey, online shopping is poised to grow this year over last year’s numbers. More specifically, college students and their families will spend just over 12 percent more, or an average $907.22 on everything from dorm furniture and collegiate gear to school supplies and personal care items. Total spending for back-to-college...

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College students throughout North America will once again be able to rely on the Spring Break Guide for making...

College students throughout North America will once again be able to rely on the Spring Break Guide for making their spring break plans in the early New Year. The annually released publication, which has kept college students in the...

College students throughout North America will once again be able to rely on the Spring Break Guide for making their spring break plans in the early New Year. The annually released publication, which has kept college students in the know about Spring Break destinations and events for two decades, is known to be a significant Spring Break resource and...

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The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people....

The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people. It’s become the second most valuable global brand, second only to Apple. The most recent value tag of 47.6 billion...

The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people. It’s become the second most valuable global brand, second only to Apple. The most recent value tag of 47.6 billion dollars is a staggering 87 percent increase since the games in Beijing. Support from the business community is crucial to...

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MARKETING INTERN TERM: 4 Month Internship (With Option for Renewal) START DATE: September, 2012 SCHEDULE: Flexible Collegiate Marketing Group...

MARKETING INTERN TERM: 4 Month Internship (With Option for Renewal) START DATE: September, 2012 SCHEDULE: Flexible Collegiate Marketing Group is a small agile international marketing and communications agency with offices in both Canada and the USA. We provide strategic...

MARKETING INTERN TERM: 4 Month Internship (With Option for Renewal) START DATE: September, 2012 SCHEDULE: Flexible Collegiate Marketing Group is a small agile international marketing and communications agency with offices in both Canada and the USA. We provide strategic marketing advice, direction and execution to companies of all sizes targeting the Generation Y demographic. Reporting to the President, the...

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Spring Break’s first-ever social media command center was a “massive success,” according to the management team at Collegiate Marketing...

Spring Break’s first-ever social media command center was a “massive success,” according to the management team at Collegiate Marketing Group, the firm that oversaw the communications hub. A small team of twitter and tech-savvy individuals spent six weeks monitoring...

Spring Break’s first-ever social media command center was a “massive success,” according to the management team at Collegiate Marketing Group, the firm that oversaw the communications hub. A small team of twitter and tech-savvy individuals spent six weeks monitoring the digital fan conversation right at the heart of spring break activity in Panama City Beach, Florida. They delivered constant...

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Panama City Beach saw a nearly 20 percent increase during the month of March according to the latest round...

Panama City Beach saw a nearly 20 percent increase during the month of March according to the latest round of bed tax numbers, exceeding expectations. College students on Spring Break were an obvious factor, but tourism officials are also...

Panama City Beach saw a nearly 20 percent increase during the month of March according to the latest round of bed tax numbers, exceeding expectations. College students on Spring Break were an obvious factor, but tourism officials are also crediting the increase to great weather and a positive marketing spin. Student marketing firm Collegiate Marketing Group (CMG) also played...

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Corporate Branding Continues to be a Spring Break Mainstay PANAMA CITY BEACH, FL, May 4/Via CMG MEDIA – Major...

Corporate Branding Continues to be a Spring Break Mainstay PANAMA CITY BEACH, FL, May 4/Via CMG MEDIA – Major corporate sponsors once again saw Spring Break in Panama City Beach, Florida as an opportunity to connect their brands with...

Corporate Branding Continues to be a Spring Break Mainstay PANAMA CITY BEACH, FL, May 4/Via CMG MEDIA – Major corporate sponsors once again saw Spring Break in Panama City Beach, Florida as an opportunity to connect their brands with college students. Large companies such as Pepsi and Coca Cola were very active, both on the beach and on hotel...

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