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ANNOUNCEMENT: Spring Break Guide Magazines Will be Back in Schools This January!

College students throughout North America will once again be able to rely on the Spring Break Guide for making...

College students throughout North America will once again be able to rely on the Spring Break Guide for making their spring break plans in the early New Year. The annually released publication, which has kept college students in the...

College students throughout North America will once again be able to rely on the Spring Break Guide for making their spring break plans in the early New Year. The annually released publication, which has kept college students in the know about Spring Break destinations and events for two decades, is known to be a significant Spring Break resource and...

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The Evolution of Olympic Branding: What It Means to be an Official Sponsor

The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people....

The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people. It’s become the second most valuable global brand, second only to Apple. The most recent value tag of 47.6 billion...

The Olympic Games are one of the most effective international marketing platforms in the world, reaching billions of people. It’s become the second most valuable global brand, second only to Apple. The most recent value tag of 47.6 billion dollars is a staggering 87 percent increase since the games in Beijing. Support from the business community is crucial to...

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POSTING: CMG Marketing Intern for Canada Office

MARKETING INTERN TERM: 4 Month Internship (With Option for Renewal) START DATE: September, 2012 SCHEDULE: Flexible Collegiate Marketing Group...

MARKETING INTERN TERM: 4 Month Internship (With Option for Renewal) START DATE: September, 2012 SCHEDULE: Flexible Collegiate Marketing Group is a small agile international marketing and communications agency with offices in both Canada and the USA. We provide strategic...

MARKETING INTERN TERM: 4 Month Internship (With Option for Renewal) START DATE: September, 2012 SCHEDULE: Flexible Collegiate Marketing Group is a small agile international marketing and communications agency with offices in both Canada and the USA. We provide strategic marketing advice, direction and execution to companies of all sizes targeting the Generation Y demographic. Reporting to the President, the...

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Spring Break Social Media Command Center a ‘Massive Success’

Spring Break’s first-ever social media command center was a “massive success,” according to the management team at Collegiate Marketing...

Spring Break’s first-ever social media command center was a “massive success,” according to the management team at Collegiate Marketing Group, the firm that oversaw the communications hub. A small team of twitter and tech-savvy individuals spent six weeks monitoring...

Spring Break’s first-ever social media command center was a “massive success,” according to the management team at Collegiate Marketing Group, the firm that oversaw the communications hub. A small team of twitter and tech-savvy individuals spent six weeks monitoring the digital fan conversation right at the heart of spring break activity in Panama City Beach, Florida. They delivered constant...

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Spring Break 2012 in Panama City Beach Sees 20 Percent Increase Over Last Year

Panama City Beach saw a nearly 20 percent increase during the month of March according to the latest round...

Panama City Beach saw a nearly 20 percent increase during the month of March according to the latest round of bed tax numbers, exceeding expectations. College students on Spring Break were an obvious factor, but tourism officials are also...

Panama City Beach saw a nearly 20 percent increase during the month of March according to the latest round of bed tax numbers, exceeding expectations. College students on Spring Break were an obvious factor, but tourism officials are also crediting the increase to great weather and a positive marketing spin. Student marketing firm Collegiate Marketing Group (CMG) also played...

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SPRING BREAK 2012 IN PANAMA CITY BEACH: A MARKETING SUCCESS

Corporate Branding Continues to be a Spring Break Mainstay PANAMA CITY BEACH, FL, May 4/Via CMG MEDIA – Major...

Corporate Branding Continues to be a Spring Break Mainstay PANAMA CITY BEACH, FL, May 4/Via CMG MEDIA – Major corporate sponsors once again saw Spring Break in Panama City Beach, Florida as an opportunity to connect their brands with...

Corporate Branding Continues to be a Spring Break Mainstay PANAMA CITY BEACH, FL, May 4/Via CMG MEDIA – Major corporate sponsors once again saw Spring Break in Panama City Beach, Florida as an opportunity to connect their brands with college students. Large companies such as Pepsi and Coca Cola were very active, both on the beach and on hotel...

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Panama City Beach Breaks Guinness World Record for Largest Bikini Parade

PANAMA CITY BEACH, Fla., March 6, 2012 – The Panama City Beach Convention & Visitors Bureau, in conjunction with...

PANAMA CITY BEACH, Fla., March 6, 2012 – The Panama City Beach Convention & Visitors Bureau, in conjunction with marketing firms Collegiate Marketing Group LLC and StudentUniverse Media, were able to partner together to bring a Guinness World Record...

PANAMA CITY BEACH, Fla., March 6, 2012 – The Panama City Beach Convention & Visitors Bureau, in conjunction with marketing firms Collegiate Marketing Group LLC and StudentUniverse Media, were able to partner together to bring a Guinness World Record title to the already world famous shores of Panama City Beach, Florida. Lining up on the sugar-white sands of the...

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SPRING BREAK & SOCIAL MEDIA

Together, They’re a Match Made in Student and Corporate Heaven By Carmelo Giardina Since the dawning of social media’s...

Together, They’re a Match Made in Student and Corporate Heaven By Carmelo Giardina Since the dawning of social media’s power and influence on the student landscape, major live events have never been promoted with so much authority. Sporting events,...

Together, They’re a Match Made in Student and Corporate Heaven By Carmelo Giardina Since the dawning of social media’s power and influence on the student landscape, major live events have never been promoted with so much authority. Sporting events, concerts, awards shows, and occupation rallies have all been fueled by the credence and clout of social media. And if...

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COLLEGIATE MARKETING GROUP RELEASES 2012 COCA-COLA SPRING BREAK GUIDE

The 20 Year Old Spring Break Resource is Now Officially Available at Colleges January 13, 2012 – Today’s release...

The 20 Year Old Spring Break Resource is Now Officially Available at Colleges January 13, 2012 – Today’s release of the Coca-Cola Spring Break Guide marks the 20th Anniversary of the annually released college spring break resource. Known to...

The 20 Year Old Spring Break Resource is Now Officially Available at Colleges January 13, 2012 – Today’s release of the Coca-Cola Spring Break Guide marks the 20th Anniversary of the annually released college spring break resource. Known to be an anticipated fixture among college campuses throughout the United States, this year’s version of the guide is significant for...

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PANAMA CITY BEACH TO MARCH INTO THE GUINNESS BOOK OF WORLD RECORDS

FOR IMMEDIATE RELEASE Spring Break Hot Spot Sets Sights on Breaking the Record for World’s Largest Bikini Parade Panama...

FOR IMMEDIATE RELEASE Spring Break Hot Spot Sets Sights on Breaking the Record for World’s Largest Bikini Parade Panama City Beach, Fla. – The Panama City Beach Convention & Visitors Bureau is working with marketing firms StudentUniverse Media and...

FOR IMMEDIATE RELEASE Spring Break Hot Spot Sets Sights on Breaking the Record for World’s Largest Bikini Parade Panama City Beach, Fla. – The Panama City Beach Convention & Visitors Bureau is working with marketing firms StudentUniverse Media and Collegiate Marketing Group in order to set the Guinness World Record for the largest bikini parade. The anticipated record will...

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