The annually released publication, which has kept college students in the know about Spring Break destinations and events for two decades, is known to be a significant Spring Break resource and is an anticipated fixture among college campuses throughout the United States and Canada. January’s release will mark the 21st edition.
Published and distributed by Collegiate Marketing Group, LLC (CMG), the Spring Break Guide promotes key break destinations, including South Padre Island, Texas and Florida’s Daytona Beach and Panama City Beach – the latter being the most popular spring break destination in the world.
Other hot spots such as Cancun, South Beach Miami, and Las Vegas may make the forthcoming edition; however that would depend on whether or not those destinations choose to advertise in the ad-driven Guide. And that’s probably not such a bad idea.
The 2012 edition of the Spring Break Guide was distributed throughout 25 U.S. states, as well as in Canada, at over 200 schools, fraternity/sorority houses, and other related distribution hubs. Its overall reach was one million students – a number that rings like the dinner bell to advertisers.
In addition to the printed magazine, the online version was developed last year in order to give advertisers some extra exposure and added bang for their buck. The website springbreakguide.com features up-to-date news and information concerning the featured destinations and showcases direct links to the participating advertisers’ websites.
In addition to publishing and distributing, CMG manages the brand’s marketing and social reach via a myriad of social networking platforms and digital initiatives.
CMG is a full service marketing and communications agency with a proud specialty in promoting leisure and lifestyle brands that specifically target the student market. For more information, please visit cmgmediaagency.com.
For advertising information, please contact CMG at firstname.lastname@example.org