Panama City Beach, FL (February 15, 2013) via CMG Media – Spring Break 2013 in Panama City Beach, FL will once again host a Social Media Command Center which will be managed and operated by Youth Marketing and Communications Agency Collegiate Marketing Group (CMG).
Last year, CMG introduced the idea and will again assemble its team to be spread throughout designated areas in Panama City Beach in order to not only monitor the digital fan conversation but to also act as a personal concierge service to students, in real-time, looking for some much needed area information.
It’s not a simple operation. The command center will run 15-17 hours per day, seven days a week, and will utilize multiple mobile devices and stationed computers to provide its services.
“Last year’s operation was something new and exciting and we weren’t sure how it was going to work out,” commented Carm Giardina, a representative of CMG. “By the time we were mid way through Spring Break it had already been declared a ‘massive success’. There is definitely a growing demand for this service.”
In upwards of 500,000 students are expected to hit the World’s Most Beautiful Beaches over a six week period – more people than any other Spring Break destination, domestic or foreign. Using the official Spring Break in Panama City Beach Twitter and Facebook accounts as primary social tools, CMG’s team estimates it will communicate with approximately six percent of this year’s Spring Break population.
“Social media is how we interact now, especially students attending Spring Break,” said Giardina. “We feel it is absolutely necessary to continue to capitalize on this and take Spring Break to higher levels of social interaction.” Giardina also added that “Many students are visiting for the first time, and so, the necessity for informed communication will be front and center.”
In addition to responding to general questions such as directions to the hotel or shopping areas, the team will once again tweet regular updates regarding Spring Break events, provide information on Panama City Beach’s best attractions (both daytime and nighttime), and will of course be on stand-by to direct people in case of an emergency situation.
The communication center will open March 2 and will run through April 7.
For the full story, including more information on the 2013 Spring Break Social Media Command Center, please visit www.pcbeachspringbreak.com.
About Collegiate Marketing Group
Collegiate Marketing Group provides North America-wide services to corporate brands specifically targeting the college market through a variety of experiential services, including strategic social media networking, on-site campus promotions, nation-wide events programming, and Spring Break destination events and promotions. For more specific information, please visit their website at cmgmediaagency.com and join their conversation on Twitter and Facebook.