OFFICIAL: Collegiate Marketing Group Retained by Online Student Travel Site

OFFICIAL: Collegiate Marketing Group Retained by Online Student Travel Site

Agency Will Manage Tour Operator’s Marketing and Communications

BURLINGTON, Ontario (September 13, 2012) – Collegiate Marketing Group, LLC (CMG) is effectively taking responsibility for all marketing and communications associated with travel company

The student-oriented marketing and promotions agency is pleased to finally make their relationship official with the young adult focused travel provider, and will begin work immediately.

“We are delighted that has asked us to manage their marketing and communications on an official basis,” commented Carm Giardina, a representative of CMG. “We firmly believe that we will help make a significant impact in their sales and overall audience appeal with the work that we will do.”

The team at CMG was tipped to take control due to their strong ties within the youth and young adult demographic. As Giardina puts it, “Our expertise is being put to good use and ( are in great hands.”

The tour company is undergoing a re-branding campaign, which began with a modified name change to include the dot com in Best Break Tours. The company website was also revamped (with CMG’s input), and a new logo and slogan have also been addressed in the update.

CMG will focus on the social compatibility with’s target demographic, and will aim to strengthen it – fully encompassing the various social mediums.

“We need to take complete advantage of what Facebook, Twitter and other social mediums can do – which is to ultimately provide avenues needed to direct attention to the company website,” said Giardina. “We’ve recognized that the level of engagement and the overall expectation of how it’s managed needs to be raised. That’s why we’re here.”

Besides social media management, CMG will oversee’s website interactivity and will roll out a PR campaign designed to enlighten and inform. “We’ll make it fun, interactive, and above all, social,” added Giardina.

CMG’s marketing campaign for will begin within the coming weeks with the assurance of building on the travel team’s already steadfast reputation.


With over 30 years of combined team experience, has officially been in operation for eight years and is a proud member of the Travel Industry Council of Ontario (TICO). Recognized as the most affordable tour provider within the 18-24 demographic, has a reputation for providing a vacation experience that is hassle free, safe, within your budget, and full of customer satisfaction and great memories. Vacation packages include only the best quality resorts, hotels, and tours as well as the best deals on the market. Book your best vacation today at and join the conversation on Twitter and Facebook.

About Collegiate Marketing Group

CMG is a full service marketing and communications agency with a proud specialty in promoting leisure and lifestyle brands. CMG provides North America-wide services specifically targeting the student market through a variety of experiential marketing services, including strategic social media networking, on-site campus platforms, nation-wide events programming, and Spring Break destination events and promotions. For more information, please visit their website at and join the conversation on Twitter and Facebook.

Carm Giardina
Communications for Collegiate Marketing Group, LLC