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YOUTH MARKETING INITIATIVE: Why Today’s Youth Are Big on Brands

The world is far more global and interconnected. That’s clearly an understatement. But consider how much things have changed...

The world is far more global and interconnected. That’s clearly an understatement. But consider how much things have changed since the 1960s and ‘70s. New technologies and media formats have transformed how we interact, learn, and are entertained. Family...

The world is far more global and interconnected. That’s clearly an understatement. But consider how much things have changed since the 1960s and ‘70s. New technologies and media formats have transformed how we interact, learn, and are entertained. Family dynamics have changed dramatically. So, what kind of impact have these shifts had on youth marketing? How have young people’s...

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Branded Video: Why It’s Attracting More Companies by the Day

Video Marketing is on the Rise There’s no doubt that online video marketing is on the rise. Numerous studies and...

Video Marketing is on the Rise There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works.  In fact, videos are 50 times more likely to receive an organic first page ranking...

Video Marketing is on the Rise There’s no doubt that online video marketing is on the rise. Numerous studies and statistics prove that video works.  In fact, videos are 50 times more likely to receive an organic first page ranking than traditional text pages. That’s a pretty impressive stat! Online video marketing is attractive to many businesses today for numerous reasons. ...

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Millenials Will Soon Make Up 40 Percent of the Workforce

Often criticized as spoiled, impatient and, most of all, entitled, more Millennials are entering the work force, and companies...

Often criticized as spoiled, impatient and, most of all, entitled, more Millennials are entering the work force, and companies are jumping through hoops to accommodate their demands with faster promotions, greater responsibilities and more flexible work schedules, much to...

Often criticized as spoiled, impatient and, most of all, entitled, more Millennials are entering the work force, and companies are jumping through hoops to accommodate their demands with faster promotions, greater responsibilities and more flexible work schedules, much to the annoyance of older coworkers who feel they have spent years paying their dues to rise up the ranks. Millenials,...

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Email is Still an Effective Marketing Tool

Email is a far more effective way to acquire customers than all that tweeting and posting and “liking” you’re...

Email is a far more effective way to acquire customers than all that tweeting and posting and “liking” you’re doing on social media – nearly 40 times more than Facebook and Twitter combined. If you’re wondering why marketers seem...

Email is a far more effective way to acquire customers than all that tweeting and posting and “liking” you’re doing on social media – nearly 40 times more than Facebook and Twitter combined. If you’re wondering why marketers seem intent on e-mailing you more and more, there’s a simple explanation: it works. Email’s advantage holds if your goal is...

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BACK-TO-COLLEGE 2014: How Going Mobile Can Play a Key Part in Building Brand Success

Still prefer getting students to visit your brick and mortar store as opposed to your website? No problem, but...

Still prefer getting students to visit your brick and mortar store as opposed to your website? No problem, but repeat after me: “Mobile. Drives. In-store. Engagement.” The rise of the smartphone and the always-on nature of today’s consumer have...

Still prefer getting students to visit your brick and mortar store as opposed to your website? No problem, but repeat after me: “Mobile. Drives. In-store. Engagement.” The rise of the smartphone and the always-on nature of today’s consumer have fundamentally changed customer influence. There are huge opportunities available to marketers that effectively incorporate mobile into their efforts to reach...

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BACK-TO-COLLEGE 2014: How Social Media Engagement Tactics Play a Key Part in Brand Success

It’s become a well-known fact now that the back to school season is its very own event and there’s...

It’s become a well-known fact now that the back to school season is its very own event and there’s no better stage for parents and students to show off their trendy style than social media. The rise of social...

It’s become a well-known fact now that the back to school season is its very own event and there’s no better stage for parents and students to show off their trendy style than social media. The rise of social media in recent years has spread across all age groups, leaving no demographic behind. From teens to baby boomers, all...

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Back to College Businesses and Brands: Be Prepared for the Mobile Shopper

It’s that time of year again. Students from all over North America are hitting the streets and their computers...

It’s that time of year again. Students from all over North America are hitting the streets and their computers in search of back to school apparel, supplies and other items. This year, there will be more students shopping online...

It’s that time of year again. Students from all over North America are hitting the streets and their computers in search of back to school apparel, supplies and other items. This year, there will be more students shopping online for their back to school items, and that means brands and stores alike will need to be ready for the...

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PanamaCityBeach.com Has More Hotels and More Information!

There’s a lot more to offer than just Spring Break when it comes to Panama City Beach tourism. Recent...

There’s a lot more to offer than just Spring Break when it comes to Panama City Beach tourism. Recent annual numbers don’t lie. Panama City Beach tourism has increased dramatically over the past few years. The beach, widely recognized...

There’s a lot more to offer than just Spring Break when it comes to Panama City Beach tourism. Recent annual numbers don’t lie. Panama City Beach tourism has increased dramatically over the past few years. The beach, widely recognized as the “World’s Most Beautiful Beaches” is an attraction all its own. It’s brought hundreds of thousands of vacationers each...

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Collegiate Marketing Group: Our Youth Marketing Program is All About Strategic Relevance

‘Youth Marketing’ is a term used in the marketing and advertising industry to describe activities used to communicate with...

‘Youth Marketing’ is a term used in the marketing and advertising industry to describe activities used to communicate with young people, typically in the age range of 12 to 34. The youth market is critical because of the demographics’...

‘Youth Marketing’ is a term used in the marketing and advertising industry to describe activities used to communicate with young people, typically in the age range of 12 to 34. The youth market is critical because of the demographics’ buying power and its members’ influence on the spending of family members. In addition, teens and young adults often set...

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Spring Break Recap: Brands Keep Spending Because the Students Keep Trending

It’s no secret as to why both major and smaller brands choose to activate during Spring Break each March....

It’s no secret as to why both major and smaller brands choose to activate during Spring Break each March. Connecting with students is so valuable to building brand awareness – so much so, that if you fail at winning...

It’s no secret as to why both major and smaller brands choose to activate during Spring Break each March. Connecting with students is so valuable to building brand awareness – so much so, that if you fail at winning the crowd, you’ve failed your entire mission. Making that connection shouldn’t require much effort at all if you’re doing it...

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