South Padre Island 2017: Spring Break Concert Lineup Confirmed for Rockstar Beach

South Padre Island 2017: Spring Break Concert Lineup Confirmed for Rockstar Beach

Rockstar Beach on South Padre Island will once again be the place to be for daytime concerts and events this Spring Break.

CMG Media Agency in conjunction with StudentCity has made official its concert lineup for Rockstar Beach on South Padre Island this March during Spring Break.

The recently confirmed announcement of performance dates is no shortage of proof that this stretch of sandy beach, formerly known as Coca-Cola Beach, will once again be ground zero for all Spring Break activities and events.

Each Wednesday will feature the Beach Bash Music Fest concert event on the massive beach stage sponsored by Rockstar Energy Drink, and will include performances by 2 Chainz on March 8, Cole Swindell on March 15, and Cash Cash on March 22. Tickets are now available online.

Students can either acquire tickets for these events or purchase the PadreManiac VIP Card which allows students to get free access to the concert plus VIP access for the entire week into Rockstar Beach, in addition to other events at South Padre Island’s hottest clubs.

“The Beach Bash Music Fest brand has been synonymous with Spring Break for the past 20 years,” said Carm Giardina, a representative of CMG Media Agency. “It’s simply the largest daytime event on Spring Break, and it’s right on the beach!”

Giardina continued saying that “Rockstar Energy Drink has made a commitment to wanting to help promote this brand here on South Padre Island, and we’re very pleased with how this partnership is going. The goal is to continue our efforts in bringing new and amazing experiences to students year after year while providing a safe and secure beach environment for all to enjoy.”

The electric mix of performances for this year ensures that fans of a variety of music genres can participate and enjoy the music, whether it is hip hop, country, or electronic dance music (EDM).

Last year, top EDM sensations The Chainsmokers headlined in addition to hip hop artists Lil Dicky, Waka Flocka Flame, and Lil’ Jon.

The Beach Bash Music Fest at Rockstar Beach behind The Isla Grand Beach Resort runs from 12PM to 6PM. This is a ticketed event that features the largest stage on the beach.

For more information about Spring Break in South Padre Island, TX including Where to Stay and Where to Party, please visit the official Spring Break website at

About Rockstar Beach

Formerly known as Coca-Cola Beach, Rockstar Energy Drink officially took over in 2016, providing a massive branded footprint at the Isla Grand Beach Resort that included thousands of free sample products such as drinks, souvenir t-shirts and other premium branded items. Rockstar also has exclusive stage branding rights and is also the official sponsor of the PadreManiac VIP Card.

About CMG Media Agency:

CMG Media provides North America-wide services to corporate brands specifically targeting the college market through a variety of experiential services, including strategic social media networking, on-site campus promotions, nation-wide events programming, and Spring Break destination events and promotions. For more specific information, please visit their website at

About StudentCity:

In business since 1987, StudentCity is one of the student travel industry leaders for spring, winter, and summer break trips. As the industry leader, Student City has brought over 400,000 students to top destinations all over the world. Student City’s Spring Break tours are preferred by college students because they offer a unique experience and send over 20,000 travelers to amazing tropical destinations where they experience the wildest parties, most beautiful beaches, and the best Spring Break resorts all in one package.