Panama City Beach, FL (January 25, 2013) – Collegiate Marketing Group, Gildan Activewear and Panama City Beach’s Tourist Development Council (TDC) have partnered together to produce and distribute the first annual ‘Official’ Spring Break souvenir T-shirt.
Gildan Activewear is providing 30,000 high quality shirts which will have a unique Spring Break themed design on the back, along with eight other additional sponsors’ logos. The TDC’s logo will be placed on the front of the shirt.
The souvenir shirts will be given away free during the month of March to students as a thank you for continuing to make Panama City Beach the “Spring Break Capital of the World”. The shirts will be available at multiple locations, including hotel lobbies, clubs, events, and on the beach.
“Spring Break and free T-shirts have been synonymous with each other for decades,” said Carm Giardina, a representative of Collegiate Marketing Group – the agency not only tasked with co-producing the project, but also managing the promotion of it. “It’s the one souvenir spring breakers expect to come home with – a badge of honor proving they attended the number one student party of the year.”
The eight other shirt co-sponsors have contributed generously in making this one-of-a-kind T-shirt possible for students to take home and appreciate. “This is their way of giving back to spring breakers and thanking them for their business,” confirmed Giardina.
The full list of sponsors (and their websites) for the official T-shirt of Spring Break 2013 in Panama City Beach is as follows:
Premier Sponsors:
Panama City Beach Tourist Development Council (TDC) www.visitpanamacitybeach.com
Gildan Activewear www.gildan.com
Contributing Sponsors:
Sandpiper Beacon Beach Resort www.springbreakfunplace.com
Sandpiper Beacon Tiki Bar www.springbreakfunplace.com/panama-city-beach-3/tiki-bar/
Seahaven Resorts www.springbreakgo.com
pcbeachspringbreak.com www.pcbeachspringbreak.com
Panamaniac Club Card www.panamaniacclubcard.com
Holiday Inn Resort www.springbreakhq.com
Days Inn Hotel www.daysinnbeach.com
Paradise Palms Resort www.paradisepalmsinn.com
Casa Loma Hotel www.casalomapcb.com
StudentUniverse.com www.studentuniverse.com
About Collegiate Marketing Group
Collegiate Marketing Group provides North America-wide services to corporate brands specifically targeting the college market through a variety of experiential services, including strategic social media networking, on-site campus promotions, nation-wide events programming, and Spring Break destination events and promotions. For more specific information, please visit their website at cmgmediaagency.com and join their conversation on Twitter and Facebook.
About Panama City Beach, Florida
Panama City Beach is situated on 27 miles of sugar-white sand beaches bordering clear, emerald-green waters where the Gulf of Mexico and St. Andrews Bay converge. With more than 300 days of sunshine annually and attractions such as St. Andrews State Park and Pier Park, the region has long been favored by travelers seeking an affordable beach vacation with year-round offerings for families, couples, groups and adventure-seekers.
For more information, call 1-800-PCBEACH (850-233-6503) or visit the official Web site of the Panama City Beach Convention and Visitors Bureau, http://www.visitpanamacitybeach.com.
###
Contact:
Carm Giardina
carm@cmgmediaagency.com
