PANAMA CITY BEACH, Fla., March 6, 2012 – The Panama City Beach Convention & Visitors Bureau, in conjunction with marketing firms Collegiate Marketing Group LLC and StudentUniverse Media, were able to partner together to bring a Guinness World Record title to the already world famous shores of Panama City Beach, Florida.
Lining up on the sugar-white sands of the Gulf of Mexico, 450 women broke the Guinness World Record for the World’s Largest Bikini Parade. The event successfully shattered the previous record held by Gold Coast, Australia, where 357 women paraded last year, and also benefited local charity Beach Care Services.
Registration began at 9:00 a.m. at Harpoon Harry’s Gulf front restaurant, where spring breakers and locals signed up for the parade. Participants were given official Bikini Parade hats to wear that signaled to officials which women were part of the march. The hats were in compliance with the rules of the event, which stated that bikinis of all colors and design were welcome, but tankinis, one-piece suits, shorts or cover-ups would not make the count. Additionally, event organizers provided complimentary SoBe beverages, admission to the celebration event and a memento T-shirt in appreciation of participants’ efforts to bring the record stateside.
Following the one-mile march, an official Guinness World Record adjudicator announced that the record had been broken at 1:30pm.
“We are thrilled to have challenged and broken the record for the World’s Largest Bikini Parade” said Dan Rowe, president and CEO of the Panama City Beach Convention & Visitors Bureau. “Many thanks go to the wonderful participants who helped bring the record where it belongs – our beautiful beaches.”
For more information on Spring Break or to book a stay in the destination, please visit www.pcbeachspringbreak.com. Students can also follow Panama City Beach Spring Break on Twitter @springbreakpcb to receive up-to-the minute news and details on special offers and deals.
About Collegiate Marketing Group:
Collegiate Marketing Group, LLC provides North America-wide marketing and promotion services to corporate brands and local merchants who are specifically targeting the student market. CMG is also the leading Spring Break marketing company for Panama City Beach, FL.
To stay up to date on CMG’s projects and opportunities, please visit their Facebook fan page at http://www.facebook.com/collegiatemarketingllc and follow them on Twitter @cmarketinggroup.
About Panama City Beach:
Panama City Beach is situated on 27 miles of sugar-white sand beaches bordering clear, emerald-green waters where the Gulf of Mexico and St. Andrew Bay converge. With more than 300 days of sunshine annually and attractions such as St. Andrews State Park and Pier Park, the region has long been favored by travelers seeking an affordable beach vacation with year-round offerings for families, couples, groups and adventure-seekers. These include championship golf courses, spas, sporting events, award-winning dining and diverse recreational activities. Panama City Beach recently opened the Northwest Florida Beaches International Airport, offering non-stop flights on Delta Airlines and Southwest Airlines.