Oxnard, CA – February 25, 2014 – NYNE, an innovator of lifestyle inspired audio products, is taking Panama City Beach, the ‘Spring Break Capital of the World’, by storm next month with Collegiate Marketing Group (CMG). In addition to on-site branding, digital promotions and social media integration, NYNE will give away its portable Bluetooth speakers during onsite and online #ScoreaNYNE contests throughout the month of March.
“We are excited to participate with CMG’s grassroots marketing efforts during Spring Break,” said Arman Arami, president of NYNE. “Being able to integrate our portable speakers into the live events that CMG has planned is a perfect extension of our brand of lifestyle inspired audio, creating products that enhance a consumers life and enjoyment of music. Our portable Bluetooth speakers are great for college students and young adults and Spring Break is a fun venue to get them involved with the brand.”
Panama City Beach is the number one Spring Break destination for college students across the U.S., with half a million students expected in 2014. It is now the largest student event of the year, and has grown to include many graduated young adults as well. NYNE will have a presence at both daytime beach events and night club events, including the Beach Bash Music Fest, held each Wednesday in March with headliners Tyler Farr, DJ Steve Aoki and Cole Swindell.
“Collegiate Marketing Group is thrilled to partner with NYNE for Spring Break 2014,” said Elizabeth Sykes, marketing and promotions specialist at CMG. “Spring Break and great music go hand in hand and our committed partnership with NYNE will bring this experience to a new level for the thousands of students that will be in Panama City Beach, Florida during the month of March.”
The NYNE 2014 product line features 5 portable Bluetooth speakers, each with a unique lifestyle application. The Mini for kids and teens, the Cruiser for bicycles and strollers, the TT for traveling, the Bass for outdoor tailgates and parties, and the Aqua, a fully waterproof (IPX7) and floating Bluetooth speaker. For more information on NYNE’s 2014 product line, visit www.nyne.com.
For more information about Spring Break in Panama City Beach including Where to Stay and Where to Party, please visit the official Spring Break website at http://www.pcbeachspringbreak.com.
NYNE, a lifestyle inspired audio brand, is part of California-based BOSS International Group (BIG), a leader in mobile audio products for more than 25 years. NYNE designs and manufactures its audio products to enhance the enjoyment of music by today’s connected consumer, wherever life takes them. A collaboration of a group of Silicon Valley veterans, acoustical engineers and audio experts with a passion for technology, NYNE is dedicated to producing high-end, quality products with superb acoustics and unparalleled technology integration.
About Collegiate Marketing Group (CMG)
CMG is a full service marketing and communications agency with a proud specialty in promoting leisure and lifestyle brands that specifically target the student market. For more information, please visit http://www.cmgmediaagency.com.
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